The way a brand looks is a carefully managed and well funded component of every brand strategy. However, despite the almost equal impact of sound, music rarely features in any strategic brand thinking and is dramatically less well funded.
In Music Matters, we investigate why this is and uncover why the process of finding, selecting and licensing music for campaigns is so difficult and stressful.
You can download it for free to find out what we discovered when we commissioned one to one interviews with 26 key decision makers from the music and marketing industries including Sir John Hegarty, Worldwide Creative Director and Founder of BBH.
Music industry terminology can be confusing for newcomers and escape even the most experienced professionals from time to time. Our Jargon Buster series is here to demystify the vernacular and refresh the memory.
In part one, we focus on copyright music, covering the music, the players, the societies and licensing terms.
You can download it for free by clicking the link below.