In the know
soundlounge is the most knowledgeable music consultancy in town. With over 4 decades of experience, our team provides brands and agencies deep levels of audio insights into a complex industry with 360-degree sound solutions, in simple terms and with straightforward steps. We cover everything from Sonic strategy, consumer research & testing, licensing & procurement, sound auditing, original composition & production to generating revenue.
But we’re not satisfied with having the most educated, experienced and expert team. We want to share our insights and help move the whole industry forward, leading the conversation about sound and showing brands and agencies why it should be more central to all their creative thinking.
You can see some of our latest work and hear what previous clients, collaborators and colleagues think about soundlounge and our CEO Ruth ‘Godmother of Sync’ Simmons in the videos below.
Leading the industry
soundlounge has been ahead of the competition for decades. We have consistently led the way, with an impressive number of firsts under our belts:
THE FIRST company in Europe to set up as a rights clearance company
THE FIRST company to set up a dedicated creative music research division
THE FIRST company to organise and run conferences where the rights holders and the advertising agency could meet for the first time and discuss challenges
THE FIRST to encourage brands to take a holistic approach to music procurement through centralised buying
THE FIRST company to introduce a dedicated insurance policy backed by Hiscox to cover all licensing loop-holes
THE FIRST company to talk and publish insights about the sound of the brand
THE FIRST company to explore dedicated consumer research about music
THE FIRST company to ask the industry where the challenges were in using music in advertising via qualitative interviews culminating in a 2-part report, Music Matters
THE FIRST to develop an online platform that explores and demonstrates the sound of a brand with creative suggestions
THE FIRST to use AI to test tracks with consumers to give headline guidelines as to the effectiveness of a track in relation to a brand and its campaign objectives
THE FIRST to set up a dedicated neuroscience division to help clients understand how, why and when music resonates with their target markets
THE FIRST company to bring together siloed professionals from all parts of the industry to share knowledge through the An Evening with Bob event series
