We Say, They Say

Product: Budweiser – Bud Light

Song Title: Push It
Artist: Salt N Pepa
Publishers: Warner Chappell
Master: Chrysalis Records
Agency: Fallon
View Video: http://www.youtube.com/watch?v=qz7-OB4_e9w&feature=related

Marmite Test

Love it!

Pulse rate

The song is hugely popular and has a get up and dance effect on people so they’re onto a winner with the track. On top of that the musicians energy and merriment is contagious and the intimate, documentary style that it’s filmed in with close ups of instruments and peoples faces almost give the viewer the impression they are being treated to a live performance in their living room so why not enjoy the show with a Bud?

Fit to brand

The whole atmosphere of the commercial suits the brand; it’s laid back, fun and has a great sense of humour. The situation begs for jollity to be had and beer to drunk and the beer of the day is unavoidably Bud, it’s everywhere, it’s the extra member of the band.

Kerching factor

Using the beer cans as percussion and bottles for drumsticks is a great touch and keeps the brand in centre stage without being too in your face. There’s also a lot of red splashed around, in the background, the lighting and on the instruments, similar to Cadbury’s use of purple in ‘Gorilla’. There could even be potential for releasing the song and doing something with the band.

Marmite Test

I LOVE this advert hahahaha
OOOH BABY BAY BEEEEE BABABABAAABY!

Pulse rate

What's this band called!!!! I cant find it anywhere?!!! Please tell me.

Fit to brand

One of my favourite adverts and in the end, WAAAASSSSSSAAP, lol.

Kerching Factor

This advert rocks,
I wonder if there is a copy of the actual music in this advert, not the original version, but this one, be amazing.

*They say comments from YouTube