We Say, They Say

Product: Morrison’s

Song Title: Shine
Artist: Take That
Publishers: Sony/ATV, V2, EMI, Universal
Master: Polydor UK Ltd
Agency: DLKW

View Video: http://uk.youtube.com/watch?v=ln0wRDiWVts

Marmite Test

Love it

Pulse rate

Music rolls along nicely and discretely without interfering with the VO before an uplifting ending which raises the pulse at the crucial moment when the brand is revealed.

Fit to brand

It fits very well; wholesome, friendly, down-to-earth, classier than in the past it’s mainstream and accessible. Has that M&S feel of a brand re-establishing who it is in the market place – Definite appeal to female market 25-45 which is where it needs to be.

Kerching factor

May take some time to convert new customers at this stage but it certainly wouldn’t put us off. Have the effect of making people more comfortable with the product.

Score

Marmite Test

Love it

Pulse rate

What’s the song in the background of this video!!! doing my head in!! heard it somewhere before

Fit to brand

Still trying to appeal to ex-Safeway customers who haven't forgiven them for making their stores tacky. But it is a very good advert, they just have to sort rest of their stores out next!

Kerching Factor

I like this advert, but it's really good and has given Morrisons a fresh new look, excuse the pun

Score

*They say comments from YouTube