Welcome to the Clublounge

An area dedicated to bringing you a snapshot at what's happening and important in the world of sound, music and branding which will be updated regularly. You are absolutely invited to challenge the ideas, voice your own and generally join in.

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Yael Naim Follows in Feist's Footsteps With MacBook Air Ad

From the Blog of Bob Lefsetz

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Sound Advice

“Talking about music is like dancing about architecture” - Frank Zappa.
When briefing a composer or a creative music researcher, try to have one or two pieces of music that can act as a reference point, especially the one that is totally wrong, we will get what you mean quicker.

 

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Media Research

82% of Consumers think that there are few brands that are genuinely interested in music and most are just jumping on the band wagon.

 

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Music Equity - the power of music in branding

Music Branding - What’s the Real Score

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