Top Ten Catchiest Jingles
The following UK jingles were voted the catchiest of all time, in a survey carried out by McCann Erickson:
- Wall’s Cornetto ‘Just One Cornetto’
- Shake’n'Vac ‘Do the Shake and Vac’
- R Whites ‘Secret Lemonade Drinker’
- Kia Ora ‘I’ll Be Your Dog’
- Mars ‘A Mars a Day Helps You Work, Rest and Play’
- Kwik-Fit ‘Can’t Get Quicker Than a Kwik-Fit Fitter’
- Club Biscuits ‘If You Like a Lot of Chocolate on Your Biscuit Join Our Club.’
- Coca-Cola – ‘I’d Like to Teach the World to Sing’
- Cadbury’s Flake – ‘Crumbliest Flakiest Chocolate’
- Um Bongo ‘They Drink it in the Congo
Love them or hate them, there’s always one you can’t get out of your head. Does one stand out for you?
Let us know!
What makes a jingle catchy? Some advertisers are rediscovering the power of jingles.
It was designed to remind advertisers of the continuing influence and effectiveness of television but in fact served to highlight the remarkable power of sound branding. Thinkbox, the television marketing body for major UK commercial broadcasters, recently unveiled its very first TV advert featuring a man on a psychiatrist’s couch who is prompted to go to a “happy place” in his mind. Far from imagining a sandy beach or flower-filled meadow the patient blurts out a series of famous jingles from the last 30 years. Among the slogans are Just One Cornetto, immortally sung to Italy’s O Sole Mio, the beautifully harmonised Mild Green…Fairy Liquid and of course, the unforgettable WOAH!! Bodyform.
