The Death of The Jingle?
Is the jingle an endangered species? Although classic tunes for brands like Shake and Vac, Smash and Mars stuck in your head for days at a time, straightforward jingles are few and far between in today’s advertisements. Perhaps the consumer has become too sophisticated for those cheesy (but admittedly catchy) tunes, and they now demand a more subtle, but no less consistent brand sound. Pieces of music like ‘Lakme’ for British Airways can have the same, if not more impact, than those old jingles, by re-enforcing a brand’s image and creating a sonic identity. Read more on BBC News.
