The following UK jingles were voted the catchiest of all time, in a survey carried out by McCann Erickson:

1. Wall’s Cornetto ‘Just One Cornetto’
2. Shake’n'Vac ‘Do the Shake and Vac’
3. R Whites ‘Secret Lemonade Drinker’
4. Kia Ora ‘I’ll Be Your Dog’
5. Mars ‘A Mars a Day Helps You Work, Rest and Play’
6. Kwik-Fit ‘Can’t Get Quicker Than a Kwik-Fit Fitter’
7. Club Biscuits ‘If You Like a Lot of Chocolate on Your Biscuit Join Our Club.’
8. Coca-Cola – ‘I’d Like to Teach the World to Sing’
9. Cadbury’s Flake – ‘Crumbliest Flakiest Chocolate’
10. Um Bongo ‘They Drink it in the Congo

Love them or hate them, there’s always one you can’t get out of your head. Does one stand out for you?
Let us know!

What makes a jingle catchy? Some advertisers are rediscovering the power of jingles.

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Is the jingle an endangered species?  Although classic tunes for brands like Shake and Vac, Smash and Mars stuck in your head for days at a time, straightforward jingles are few and far between in today’s advertisements. Perhaps the consumer has become too sophisticated for those cheesy (but admittedly catchy) tunes, and they now demand a more subtle, but no less consistent brand sound. Pieces of music like ‘Lakme’ for British Airways can have the same, if not more impact, than those old jingles, by re-enforcing a brand’s image and creating a sonic identity. Read more on BBC News.

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