Imagine a commercial with music so alluring and contemporary that it draws thousands of YouTube visitors within weeks with comments like “can you tell me from where i can download the song please?” and “it’s really awesome!!!”. It must have used a hit song or a track from a new artist with Record Company marketing clout, and it probably cost tens of thousands of dollars to licence, right? Listen for yourself…

In reality this track chosen for the new Canon commercial (”Blackbird Song” by Ben Cocks) was from a production music library. The truth is that it was significantly less expensive for our client than a hit song would have been. And the song’s production quality and “catchiness” is on par, if not ahead of, most higher-profile tracks out there. Read more…

The soundlounge office can be quite the cacophony of sounds from time to time, but there are days when the stars align and we all agree not to touch the eject button on the stereo receiver.  This led to my favorite personal pastime, which soundlounge will now open to the public:  top five music lists.

This week we will focus on the currents – the discs that have yet to be shelved and still remain within an arms length of the stereo.

With respect to the author of High Fidelity, Nick Hornby, and the great cast from the film, especially John Cusack and Jack Black – we shall begin.

‘In no particular order’

1. Animal Collective – Merriweather Post Pavilion

2. Georgia Anne Muldrow – Olesi: Fragments of Earth + (Instrumentals)

3. Girl Talk – Feed The Animals

4. Fleet Foxes – Fleet Foxes

5. Flying Lotus – Los Angeles

Our music supervisior Sam’s wish is for some afterthoughts, so here they are:

Burial – Distant Lights

Little Joy – Little Joy

Ra Ra Riot – The Rhumb Line

Q-Tip – The Renaissance

MGMT – Oracular Spectacular

We will be back with more lists, but the committee will have to meet again. Until then, check out our jukebox.

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Now that our blog is up and running, we will be working to bring our open forum to the front lines of the music industry’s most pressing issues.  At soundlounge, we work with brands and agencies on a global level to discover ‘the sound of their brand’ and to deliver consistent, inspired sounds that engage the consumer at a whole different level.  This editorial intends to learn and to share with artists, producers, companies and brands across the globe.  Without a doubt some fun will be had by all.  Speak to you on day two.

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