A few weeks ago, we posted an article about the influential “sonic logos” of a baby’s life – its mother’s heartbeat, its mother’s voice. But what about its mother’s music? Can music be just as powerful inside the womb?

Shortly after posting the article, we were contacted by Michael Godart, whose day job revolves around prenatal music listening. He and his wife Adrianne have developed the Lullabelly, a musical belt for pregnant mothers to play songs for their unborn babies. Michael has been researching the effects of prenatal music and getting feedback from Lullabelly moms, so we were excited to hear his thoughts on the matter.
Listen…
So prenatal listening can calm babies and connect them with their parents’ voices. After birth, babies may even remember the music played to them in the womb. But now, the question on every parent’s mind – Will my baby become a musical genius? Michael shared his thoughts on prenatal music as an educational tool.
Listen…
For more information about the Lullabelly, visit lullabelly.com.
soundlounge
Posted February 12th, 2010. Categories:
Music Research,
Music and Emotion,
Music and Memory. Tags:
Lullabelly,
prenatal music.
Posted June 26th, 2009. Categories:
Music and Memory,
Sound of the Brand. Tags:
Cadbury's,
Club Biscuits,
Coca Cola,
jingles,
Kia Ora,
Kwik-Fit,
Mars,
R White's,
Shake and Vac,
Um Bongo,
Wall's Cornetto.
It was designed to remind advertisers of the continuing influence and effectiveness of television but in fact served to highlight the remarkable power of sound branding. Thinkbox, the television marketing body for major UK commercial broadcasters, recently unveiled its very first TV advert featuring a man on a psychiatrist’s couch who is prompted to go to a “happy place” in his mind. Far from imagining a sandy beach or flower-filled meadow the patient blurts out a series of famous jingles from the last 30 years. Among the slogans are Just One Cornetto, immortally sung to Italy’s O Sole Mio, the beautifully harmonised Mild Green…Fairy Liquid and of course, the unforgettable WOAH!! Bodyform.
The Thinkbox ad has received mixed reviews, with a post on one forum claiming it “shows our minds are full of the most worthless garbage serving no function or purpose other than to drive us absolutely insane”. But for many, it provides a nostalgic, 60-second trip down memory lane. As Thinkbox says, it’s the sort of commercial that starts conversations about TV ads – which ones we like best and why we remember them above other types of advertising. So why are these jingles so memorable, so effortlessly able, decades on, to allows us not only to recall a particular time in our lives but an individual product? Read more…
Posted June 26th, 2009. Categories:
Ad Music,
Creative Consulting,
Music and Memory. Tags:
Heinz,
jingles,
mnemonics,
thinkbox,
tv ads,
Wall's Cornetto.