What do you imagine when you think of the World Cup? Probably words such as “passion”, “excitement”, and “despair” pop into your head, which is probably why we often see adverts such as Nike’s “Write the Future” made for the World Cup, which encapsulates all these emotions beautifully.
The Guardian & Observer however have taken a much more light-hearted approach with this playful and happy cartoon accompanied by a very witty folk-style song.
The writers of this song did a great job in making a catchy and genuinely memorable tune which, coupled with the amusing rhymes and great animation, helps make a refreshing change from the other ads out there. Hopefully we’ll see more like this in the future.
Matt Lee, Music Supervisor
soundlounge
For the making of this advert, visit PepperMelon.tv
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